Canoe Trading provided eLearnza with a crash course in how exporting to international markets works. With Asian markets being especially tech-savvy, it was important that the website provided potential customers with all the information they would need to make a buying decision.
The design phase began with a website interface that focused on simplicity and delivery of product content to prospective customers and current members. The ability to provide members with a uniformly professional image was key – potential customers make quick decisions and the image of a company heavily weighs in the buying decision.
The interface design included (desktop, mobile and tablet) versions of the home page, content page designs and global containers. eLearnza then deployed a copy of WordPress to be the content management system for the website and began the work of applying the new interface upon approval.
As with all eLearnza projects, Canoe Trading was an active participant during the process, providing feedback and information that eLearnza used to finalize the look and feel of the website. While the templates were going through the review process, eLearnza then provided Canoe Trading with advice and guidance on the setup of their membership categories. In addition, content and messaging was being developed to compliment the companies and products available through the website.
The product catalogue was built using a WooCommerce integration into the WordPress setup. This provided the ability to create a searchable and filterable database of products and companies, allowing for quick access to relevant information.
The process for the design and development stage included: